The University of Puget Sound has undergone transformations over the last decades from land-grant college, to university with professional graduate schools, to liberal arts college. It's no wonder its story had been lost and graduates no longer felt a sense of connection. Creating a solid brand foundation, establishing a new verbal and visual identity and refreshed look and feel were essential steps to re-engaging students, faculty and alumni. Additionally we developed a powerful campaign for the school, "One of a Kind" to energize their largest ever fundraising campaign, which met its goals ahead of schedule.
INSIGHT, COMPETITIVE ANALYSIS, POSITIONING, BRAND PRINCIPALS, BRAND NARRATIVE & MESSAGING, BRAND IDENTITY, BRAND LAUNCH, CAMPAIGN DEVELOPMENT, NAMING, CAMPAIGN MESSAGING, DIGITAL & PRINT DESIGN