Raising $125M for a new adoption center and hospital for Seattle Humane called for a creative campaign that connected pet crazed Seattleites with the joy and wackiness animals bring to our lives.
INSIGHT, POSITIONING, BRAND MESSAGING, CAMPAIGN DEVELOPMENT, MARKETING STRATEGY, LAUNCH, ADVERTISING, SEO/SEM, DIGITAL MARKETING, WEBSITE, PRINT ADVERTISING, COLLATERAL (PHOTOGRAPHY BY JOHN KEATLEY).
"Sally helped Seattle Humane’s capital campaign stand out with the witty, diverse, and beautiful “Animal People Can” brand and strategy. The campaign connected with diverse audiences and broke away from predictable and clichéd imagery and messaging. Sally impressed me with her smarts, creativity, command of technology and marketing strategies, ability to navigate complex issues and personalities, and to solve problems with grace and humor. Sally explored the essence of our brand, not just in an analytical way, but with heart and feeling. I believe this quality makes her adept at creating brands that are authentic, true and connect deeply with their audiences." - Rhonda Manville, Vice President of Marketing, Seattle Humane