For 14 years and through 3 CEO transitions, I served as the de facto director of marketing for The Seattle Foundation. During this time the Foundation's assets grew from $300M to $750M. I planned, led and executed on multidimensional marketing campaigns including brand definition and management, development of marketing systems and collateral, advertising campaigns (broadcast, print and digital) and development of 2 websites.
Perhaps what I am most proud of is developing and launching GiveBIG, which I orchestrated from naming and brand development, to partnership development with Sounders FC, and marketing. This day of giving has truly become a part of Seattle's culture and has raised nearly $100 million to date.
COMPETITIVE ANALYSIS, PLANNING, BRAND STRATEGY, BRAND PRINCIPLES, BRAND MESSAGING, MARKETING PLANNING & EXECUTION, WEBSITE DEVELOPMENT, CONTENT STRATEGY, ADVERTISING, CAMPAIGN LAUNCH