Adrift Hotels, a group of hotels, inns and restaurants on the Washington and Oregon coast, is as much a philosophy as a destination. Building upon their organic success, they were ready for deep definitional brand work to guide their future growth.
COMPETITIVE RESEARCH, INSIGHT, POSITIONING, BRAND PRINCIPLES, BRAND SYSTEM, BRAND NARRATIVE & MESSAGING, TAGLINE
Developing brand principles begins with a deep dive to develop insights drawn from internal vision, competitive analysis and understanding of the customer. Facilitation of custom workshops brings addition focus, specificity and internal energy to the final brand elements.
Our brand work resulted in a tagline and cultural touchstone, unifying all the Adrift experiences under a single promise, "The Freedom To Be."
To tell the Adrift story and entice guests to experience Adrift's multiple properties, we designed a large format Look Book grounded in the brand principles.